The magic of social media is not in the creation “marketing channel”, but the connections between people. I do wish that more wineries and winemakers would take this approach and reach out to consumers of their wines, like David O’Connell did for my son, and inspire us to care more about their creations. Who knows what magic that could have on our relationship with those wines?
What could be more flattering for a wine communicator that to be told they have "inspired a wine"? Wow! Someone made wine because of me?...Read more