I am all for creative marketing ideas to promote wine in general; wine drinking, wine travel, wine culture, wine beauty treatments … even wine dancing, but if I were to make a commercial called "I LOVE wine" I pretty sure this would not be what it would look like: Fishing for attractive women with a [...]
Archive: December 2011
Champagne brands really understand that the difference between one wine and another isn’t so much about what is in the bottle or glass, as it is about the story that we build around that experience. Seeing James Bond drinking Dom Perignon* doesn’t mean the wine will taste better, but it does mean that we get [...]
Last week I was lucky to be invited to an “authentic” wine event to celebrate the launch of ‘Authentic Wine: toward natural and sustainable winemaking‘ by Dr. Jamie Goode and Sam Harrop MW at the always interesting Artisan & Vine on St. John’s Hill.. Anne Krebiehl, in her post about the event on Harpers, neatly summed [...]
