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03Feb 2014
  • 0
  • Popular Culture
  • advertising, superbowl, video
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Wine advertising at Superbowl XLVIII

Wine advertising at Superbowl XLVIII
I never thought I'd see wine advertising at the Superbowl, and if you blinked, you didn't. For most Americans, the Superbowl is a beer event - at least from an advertising point of view. It was...
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21Nov 2013
  • 2
  • Popular Culture
  • advertising, belgium, cava, video, wine
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An alternative take on using sex in advertising to sell wine

An alternative take on using sex in advertising to sell wine
What happens when you combine a hint of the surrealism of René Magritte and Salvador Dalí? How about an advert to sell Cava in Belgium? OK, maybe not up to the 'masters' level, but really quite...
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12Sep 2013
  • 4
  • Popular Culture
  • advertising, brand, Concha y Toro, Devil, marketing, UK
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It’s awake! Wine advertising grows up – a bit

Wine advertising doesn't often work. Who wants to see other people drinking glasses of wine, however happy, attractive or rich they might appear to be? (for an example, see this TV ad by Echo Falls from...
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20Jun 2013
  • 0
  • Popular Culture
  • advertising, alcohol, campaign, drink driving, drinking, responsible, shock
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Pub Loo Shock and its not what you might think

Pub Loo Shock and its not what you might think

Would it make you think twice about having a drink before driving?

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