There’s so much deep irony here, I’m not at all sure what to make of this video.
It is humourous, it pokes fun at the online shopping experience and calls on businesses to make processes clearer. So far, so good.
But it was made by Google, who enforce & enable the practices that are made fun of here: log-ins and complications of multiple online personalities (ever tried to merge two Google profiles?), time-outs, pre-checked boxes in complex online forms, and then all the hassles of actually delivering that product acquired so painstakingly, in real life.
Is Google really saying “The online shopping experience is so bad, even normal supermarkets are better, so go there instead”?
I wonder, might we see Google enter the supermarket business in the near future? Probably not