I do tend to talk about Naked Wines a lot, but they also happen to be doing the most innovative and daring things – so, sorry but that’s how it is. Hopefully 2011 will see more people innovating like this.

On the other hand, their materials are often better in emails and other places than on their own site (strangely), so I thought I’d post a promotion that Naked Wines just sent to members by email, but you can see the Wilting Matilda offer here:

“Dear X

Just like the Aussies, 1 in 4 of you will win!

To celebrate England’s convincing Ashes win, every 4th customer will win £120 of Australian wine FREE!

Here’s how it works:

• The Aussies won 1 out of 4 tests
• So 1 out of every 4 orders placed today will get a FULL REFUND
• All you have to do is buy the “Wilting Matilda” Case, jam packed with delicious Aussie wines.

If you win, we’ll contact you by e-mail and refund the full cost of your order.

Even if you don’t win, the case is already reduced from £120 to £99.99 so you’ll get a great deal.

To qualify for the chance to win, you must place your order before midnight. We’ll contact the winners on Monday by e-mail and they will get a full refund for their order.

And yes, I know there were 5 tests really, but 1 was a draw and 4 gives better odds for you winning a free case!

Cheers,

Rowan”

Fun, Interesting, Topical, Daring

… but it does make you wonder what they would have offered if Australia had won more test matches, or even the series?