An alternative take on using sex in advertising to sell wine

What happens when you combine a hint of the surrealism of René Magritte and Salvador Dalí? How about an advert to sell Cava in Belgium?

OK, maybe not up to the ‘masters’ level, but really quite an ‘alternative’ approach to wine advertising from Vallformosa to push sales of their cava in the Belgian market.

Oddly compelling.

  • epicurienne
    December 7, 2013

    This is classic! More babies = more cava sales. As for the lady with the melons and her pals… A different take on advertising trends.

    • thirstforwine
      December 10, 2013

      Far-sighted I’d say. Invest in your markets. Clever … and just a bit brave 🙂