I never thought I’d see wine advertising at the Superbowl, and if you blinked, you didn’t.

For most Americans, the Superbowl is a beer event – at least from an advertising point of view. It was quite a shock then to see not only that wine featured in an advert during Superbowl XLVIII, but that it was endorsed by the very BEST spokespeople we could have hoped for:

The Muppets, … plus an ex Football player, and a car company.

Watch in surprise and delight, as this is probably as close to wine advertising in prime time as we are likely to see for a LONG time (if you need a hint, don’t blink at 00:40)