This is not a wine book about Swiss wines. It is an invitation to explore some of the stories that shaped the modern country of Switzerland in the company of its wines.
One step from celebrity
The magic of social media is not in the creation “marketing channel”, but the connections between people. I do wish that more wineries and winemakers would take this approach and reach out to consumers of their wines, like David O’Connell did for my son, and inspire us to care more about their creations. Who knows what magic that could have on our relationship with those wines?
