What illiterate designer created this World Cup Wine design?

OK, I may be late to this discovery, but today I came across the “Official Wine” of the 2014 World Cup. This is the bottle.

lidio-carraro-2012-faces-red

It may be a wonderful wine, I don’t know, I have not tasted it. However, what designer and brand manager, thought it was a good idea to turn the “a” in the “Faces” brand into an inverted “e”, and so give the impression of an “æ”?

red faced designer?

red faced designer?

There is a rather big difference ordering a wine called “Faces” from one called “Fæces” – be warned!

… although it turns out there even IS such as thing as “Feces Wine” in Korea!