![“Gimme a Box”](http://thirstforwine.co.uk/wp-content/uploads/2013/12/DJ_TUNE_feat_ORREMANNEN__bag_in_da_box__-_YouTube.png)
This is a whole new take on ‘wine club’, bringing together the world of wine, in a box, with the music of clubs.
Great to see wine being socially relevant to the kind of people who will appreciate this format – for parties, events, informal, fun and reliable.
Of course, it was not created by a wine company!
Thanks to @winekat for the spot